KonemColor Sand Paper Brand Identity
I’m excited to share one of my most energizing projects so far. Konemcolor approached me with a challenge: create a complete brand identity for a new line of sanding papers they were adding to their assortment. And since the company’s boss is just as creatively bold and unapologetically wild as I am, we went all‑in.
We built a fully American‑style visual universe featuring an aggressive crocodile, a menacing shark, and—balancing the chaos—a peaceful yet vibrantly colorful chameleon. Each character is illustrated in a bold, cartoonish, street‑art aesthetic designed to grab attention from across the store aisle.
Picture a sanding paper package that doesn’t just sit on the shelf but jumps out of it. In a sea of plain, forgettable competitors, these labels demand a second look. Because yes— even something as “boring” as sanding paper deserves a branding strategy with personality, attitude, and a bit of fun on top.
KonemColor Sand Paper Brand Identity
I’m excited to share one of my most energizing projects so far. Konemcolor approached me with a challenge: create a complete brand identity for a new line of sanding papers they were adding to their assortment. And since the company’s boss is just as creatively bold and unapologetically wild as I am, we went all‑in.
We built a fully American‑style visual universe featuring an aggressive crocodile, a menacing shark, and—balancing the chaos—a peaceful yet vibrantly colorful chameleon. Each character is illustrated in a bold, cartoonish, street‑art aesthetic designed to grab attention from across the store aisle.
Picture a sanding paper package that doesn’t just sit on the shelf but jumps out of it. In a sea of plain, forgettable competitors, these labels demand a second look. Because yes— even something as “boring” as sanding paper deserves a branding strategy with personality, attitude, and a bit of fun on top.
